How can publishers lower information barriers? w/ Jelani Memory | A People’s Guide to Publishing

Publishing a book can feel like this insurmountable wall that you have to climb over while also screaming that your writing is valid. How can publishers make it more accessible to writers, from submitting a manuscript to marketing? Jelani Memory of A Kid’s Co is back to talk about it!

Prefer an audio experience? Listen to the episode on your favorite podcast app.
Get the People’s Guide to Publishing here, and the workbook here!
Want to stay up to date on new podcast episodes and happenings at Microcosm? Subscribe to our newsletter!

The Horrors of Being a Human Q&A

A conversation with Desmond Reed

Desmond Reed is an award-winning Boston-based cartoonist and illustrator best known for his web comic The Cola Pop Creemees. His debut graphic novel, The Cola Pop Creemees: Opening Act, was published by Birdcage Bottom Books in April 2023. Later that year, MIT appointed Desmond a 2023/2024 Residential Scholar in recognition of his work in comics. Before becoming a cartoonist, he worked for nearly a decade as a paralegal at a premier litigation, labor, and employment law firm located in Boston. Desmond is represented by Daniel Lazar of Writers House.

Our team chatted with Desmond to celebrate his latest Cola Pop Creemees creation, The Horrors of Being a Human, in which the eponymous band experience every emotion. Want to know what Desmond is writing, drawing, and reading? Find out in our conversation below!

What inspired you to write your book?

I wanted to write a book that communicated complex and difficult feelings in a palatable and enjoyable way. There is a lot of wackiness throughout The Horrors of Being a Human, and the main characters are total cartoons, but their stories are actually pretty heavy, dealing with topics such as trauma, depression, and addiction. 

What was it like to publish with Microcosm?

It was an absolute dream to publish with Microcosm, and I mean that from the bottom of my heart! Everyone was so friendly, capable, and supportive. It felt like we were all just having fun and then a book magically appeared! I have been a fan of Microcosm for a while and it is an incredible honor to now be a part of their impressive roster. They are such a unique and innovative publisher…I feel like they exist in their own universe. I’ve never really fit into an obvious category within the world of cartoonists, and so I feel like Microcosm and I are kindred spirits. I love that we found each other and have joined forces to make this book a reality!

What was the submission/query process like for you?

The submission process is tough for almost everyone, and I’m no exception! Rejection is just part of the game as publishers are way more likely to say no than yes (if anything at all). All I can do as a cartoonist and author is work hard enough to put myself in a position to get lucky, and so, again, I feel unbelievably fortunate to have teamed up with Microcosm on this project. It is the perfect home for The Horrors of Being a Human. 

What else have you written?

If you like The Horrors of Being a Human, there is actually a whole other graphic novel starring the same cast of characters – and it’s really good! The Cola Pop Creemees: Opening Act was published in 2023 by Birdcage Bottom Books and is also available through Microcosm. Both are standalone books and don’t require reading the other to know what’s going on, but why not just order both at the same time? Live a little! Beyond those two graphic novels, I have self-published a ton of comics and will probably continue to do so for the rest of my life—I’m a machine! I also have a wild amount of comics available on my Instagram @desmondtreed. [Desmond also wrote LEFTY, a comic drawn entirely with his left hand after an injury, following Cola Pop Creemees songwriter Mona Gertrude]

What are you currently reading? 

I just finished reading Acting Class by Nick Drnaso and thought it was incredible. It’s like no other graphic novel I’ve ever read. I don’t want to say anything specific about the story, but there is this sense of unease that exists alongside a calm art style, muted palette, and deliberate pacing that creates a really cool vibe. Highly recommend!

What’s the best book you read in the last year?

I know this is cheating, but it is a tie between Complete & Utter Malarkey by November Garcia and Unended by Josh Bayer. Both of these works are original, enjoyable, and true works of art. To me, the most important aspect of a graphic novel is a unique point of view, and these books absolutely knocked it out of the park in that regard (and every regard)! 

What’s next for you? 

I’m almost ready to pitch a much more experimental THIRD Cola Pop Creemees graphic novel! It’s all brand new and I’m really excited about it. I also have about 100 pages of unreleased Cola Pop Creemees material that didn’t fit into the first two books. What should I do with it all?! I’ve been drawing these comics for five years straight so maybe after 3.5 books I’ve earned a break and I can just coast for a while? I guess it all depends on how well The Horrors of Being a Human performs – buy as many copies as you can!!!

Want to keep hangin’ with Desmond? Check out The Horrors of Being a Human: A Cola Pop Creemees Comic, out now on our site or wherever you buy your books!

How Should Authors Market Their Books? w/ Jane Friedman | A People’s Guide to Publishing

Does author marketing have an impact on sales? Can you move the needle yourself, or do you need to rely on your publisher for all of your marketing and outreach? There is a lot of conflicting information out there, and Jane Friedman of the Hot Sheet is back on the pod this week to talk it out with us.

Prefer an audio experience? Listen to the episode on your favorite podcast app.
Get the People’s Guide to Publishing here, and the workbook here!
Want to stay up to date on new podcast episodes and happenings at Microcosm? Subscribe to our newsletter!

A Look Inside Magickal Cats Tarot Deck

The Magickal Cats Tarot Deck is now on Kickstarter! This gorgeous, 78-card deck is full of whimsical, gorgeous art of cats ready to help you guide you on your journey. Are you looking for some mischief in your life? Or maybe you need a little reminder to slow down and take things at your own pace? Whatever you’re looking for, these cats can help you get there… they just might need a nap in a sunbeam first.

Also available to pre-order is the Magickal Cat Tarot Guide, with helpful info on interpreting each of the cards, and spreads you can do at home with your cat. Yep, that’s right. Tarot spreads you can do WITH YOUR CAT.

All of it is lovingly illustrated by Helene Lespagnard and her rescue cat, Bibi!

Here’s a little Q&A we did with Helene, with a look at the deck, her process, and her favorite tarot card spread to do with Bibi-

Tell us a little bit about yourself and your artistic process.
Hi! My name is Helene and I’m an illustrator and comic artist from Belgium. I love drawing in my little sketchbook and get inspired by nature, animals but also a lot by other people. I love seeing everyone’s unique quirks and love to show that in my art. I drew a lot of little doodles that later on became ideas. Just like this deck. I was sketching my cat Bibi in different sleeping positions. I thought it could be fun to draw her as a queen. The idea was born there.

What inspired the Magickal Cats Tarot Deck?
Bibi was definitely the inspiration for this deck. I got her two years ago from a shelter. It remains a mystery to us what life she had before us. She really is a mysterious and proud cat. We do know she likes to be on the road, and look out of the window of the car or train, when we take her on a vacation trip.


Do you have a favorite tarot card or spread?
I have two tarot cards 🙂

I like the Nine of Cups card. I drew a cat with a little frog. To me he is very happy to have his friend there with him. He is very satisfied with his life. He has everything working out for him. He might be a little clueless at times and forget other people’s needs. But I feel that this cat is smart enough to do some introspection when needed.


I also like the Moon card. I drew a cat that at first looks a bit intimidating. But once you know her she is actually very kind in a tough way. I like this card a lot because the moon card can indeed be confronting at times. It’s not always easy to follow your intuition. But this card confronts you that it is time to do that.


My favourite cat spread is the “Nine Lives Spread”. Bibi tends to prefer lounging over action. She sometimes needs a little motivation to get moving. With the help of her favorite toy, we can get her a little energised. And when we do that for this spread, she seems to bring her own kind of quiet wisdom to the cards.

The Nine Lives Spread, from the Magickal Cats Tarot Guide.

If Bibi was a major arcana card, what would she be?
If Bibi were a tarot card, she would be “The High Priestess”.

She has an innate sense of patience and a deep appreciation for life’s simple pleasures—especially good food and long naps. Her calm presence reminds me that not everything in life needs to be complicated. Sometimes, clarity comes from stillness. There’s something about her that feels almost philosophical, as if she knows things we can’t fully understand.

Check out the Magickal Cats Tarot Deck, Guide, and Coloring Book on Kickstarter!

Marketing Your Book | A People’s Guide to Publishing Podcast

How do you “make your books get found” (as Joe puts it)? This week it’s a throwback to Joe and Elly chatting about marketing your book, search engine optimization, good description writing, and more. If you like this one, check back soon for a deeper dive into marketing talk!

Prefer an audio experience? Listen to the episode on your favorite podcast app.
Get the People’s Guide to Publishing here, and the workbook here!
Want to stay up to date on new podcast episodes and happenings at Microcosm? Subscribe to our newsletter!

Microcosm is hiring a Sales Manager! – Position closed

We are seeking an experienced executive to lead our sales department, helping get our books in front of people who need them. We’re looking for a big picture thinker who is data-driven, results-oriented, can think on their feet and pivot quickly, and has a flair for bringing the best out of their team. 

This might be the perfect job for you if spreadsheets are your second favorite thing after books, you have a stash of favorite zines (or you’ve published your own), you’re a systems thinker (or, dare we say, a systems nerd), you’re energized by rising to new challenges and even more energized by making sales, you learned to swim by jumping right into the deep end, and your goofiest ideas are the ones that pan out the most brilliantly.

Microcosm is an independent, worker-owned book publisher, distributor, and wholesaler founded in 1996 and based in Portland, Oregon and Cleveland, Ohio. We focus on books, zines, decks and other materials that help readers change their lives and the world. We are self-distributed, working with independent rep groups, wholesalers, and thousands of stores (but not Amazon!). 

Hours: This is a 40-hour per week role with flexible daytime working hours.

Location: Fully remote. We can offer full employment to someone who lives in Oregon, California, Washington State, Ohio, or Maine. If you live in another US state and/or would consider or prefer to be an independent contractor, please note that on your application. 

Experience: This is a very senior job; third-in-command at Microcosm. The person we hire will need to have a background in managing a sales program, a track record of growth, expertise in gift and special sales, and a strong head for strategy. 

We recognize that not everyone has a traditional career path, so feel free to be creative about showing your experience. Demonstrated ability to do the work, learn, be part of a team, pay attention to details, and think critically about systems are the key things we are looking for.

Our ideal candidate:

  • Is a skilled strategist, keeping their eyes clearly on the company’s goals and quickly making good decisions based on incomplete or changing information
  • Has proven special sales chops, with an enthusiasm for selling books in places they aren’t normally sold, and who can also comfortably navigate publishing’s seasonal schedules
  • Has a track record of successful sales growth
  • Gets excited about finding new ways of approaching a problem, and has a deep supply of unconventional, creative ideas
  • Can instantly identify the key value to buyers and readers of any book from looking at the cover and title 
  • Is outgoing, loves to sell, and is great at building relationships with teammates and accounts
  • Is experienced at working with a neurodiverse team
  • Brings an “us vs the problem” attitude when working with colleagues and accounts
  • Believes in our mission of empowering readers to change their lives, then the world

We’re looking for someone who can:

  • Increase sales and market share for Microcosm’s publishing, distribution, and wholesale programs
  • Develop and execute sales strategy for each customer class, meeting monthly, quarterly, and annual revenue goals
  • Set and communicate sales goals and objectives to the department 
  • Establish sales benchmarks to monitor, and provide resources to report and track. 
  • Identify areas for us to grow and lead us to grow there
  • Sell to key accounts, major accounts, and wholesalers
  • Manage in-house reps
  • Manage our relationship with outside rep groups
  • Network by phone and in-person with a diverse group of retailers 
  • Participate in our leadership team, advising and collaborating on company strategy
  • Design, implement, and maintain effective cross-departmental systems and root out inefficiencies and busywork
  • Delegate day-to-day tasks and projects, motivating your team and holding them accountable for follow-through

Pay and benefits:

Starting wage is between $24.50 and $26.50 per hour, depending on experience, location, and employment type. This role is also eligible for commissions and bonuses based on growth.

Benefits for employees and contractors include:

  • All company profits are distributed amongst workers in the form of profit-sharing and raises
  • Health insurance after trial period (employees only)
  • Paid time off after trial period
  • Employee ownership program after five years
  • Transparent compensation and clear metrics for advancement
  • Meaningful work at a mission-driven company 
  • Work life balance

Ben Snakepit Returns to the Snake Pit in 2025 | A People’s Guide to Publishing

Every day for 25 years, Ben Snakepit has drawn a simple, 3 panel comic about his day. There’s no overarching plot or theme, just Ben answering the question “what did you do today?” But answering that question daily for half his life (and collecting them in volumes) has led to insights about himself, the world, and what it means to live each day.

This week on the podcast, Ben joins Joe and Elly to talk about the comic, punk life, and how the scene has changed.

Check out all the Snake Pit comics here.

Prefer an audio experience? Listen to the episode on your favorite podcast app.
Get the People’s Guide to Publishing here, and the workbook here!
Want to stay up to date on new podcast episodes and happenings at Microcosm? Subscribe to our newsletter!

How Should a Publisher Pitch a Book to an Author? | A People’s Guide to Publishing

So you’re a publisher with a brilliant idea for a writer you want to work with. How do you start that conversation? Is it even worth having? This week on the pod, Joe and Elly share a bit of their experiences on getting authors to write for them, and how it can be structured.

Prefer an audio experience? Listen to the episode on your favorite podcast app.
Get the People’s Guide to Publishing here, and the workbook here!
Want to stay up to date on new podcast episodes and happenings at Microcosm? Subscribe to our newsletter!

May Zine Blast

When we said Year of Zines we meant it!

We publish new zines each and every month (you read that right!), and we want to make sure you don’t miss any that could help you change your life and the world around you. So every month this year, we are sharing a roundup of what’s been released, and maybe a few sneak peeks at what’s ahead in the zine pipeline. Let’s dive in!

Queer Mediations for Dark Times by Rosśa Crean
Trauma specialist, multidimensional artist, and magickal practitioner Rosśa Crean draws upon their work with clients and their own experience with abuse and recovery in this powerful selection of reflections, prompts, and musings to support others navigating dark times.

Resist Monopolies: How to Fight Corporate Control and Support an Economy that Matters by Ron Knox
What can we do to resist monopolies in a world that tells us they’re too big to fail and too strong to fight? We take them on anyway! Written by a worker for the Institute for Local Self-Reliance, this zine documents the battles and triumphs of the growing antimonopoly movement, and shows how you, too, can fight against corporate control where you live and work.

Queer Platonic Relationships: A Guide to the Aro/Ace Spectrum, Friendships, Zucchinis, and Other Terms by Athens Webster
What happens when you leave the relationship mold of romance and sexuality—or when you try to negotiate boundaries, expectations, and intimacy platonically? This zine is your guide to learning more about the history of Queer Platonic Relationships, what it means to be in a QPR, and other commonly used terms (glossary included!).

The Sexual Assault Survivor’s Guide to the Legal Process by Emma Alice Johnson
This step-by-step zine is designed to be a written companion to the legal process following incidents of sexual violence, because while helpful resources may be offered (such as a victim advocate), progress and updates are often communicated quickly and verbally, leaving survivors little time to process or make deliberate decisions about their cases.

Books and Math: A Manifesto on Publishing Tools by Joe BielElly Blue, and Sara Balabanlilar
Learn what you need to succeed in book publishing—and more importantly, how to determine what success means for you. For fellow publishers, future publishers, book industry comrades, systems nerds, and other kindred spirits, this zine is packed with what you need to know about distribution, automation, data analysis, and how to blaze your own bookish path—without making our same mistakes.

Dangerous Gifts: Using Internal Family Systems to Channel Your Madness and Transform Your Life by Sascha Altman DuBrul
For the sensitives, the imaginatives, for anyone who has struggled to fit in or see the world in the normative way, this compassionate zine offers new pathways for thinking about—and treating—different kinds of psychological distress through the lens of Internal Family Systems, and through recognizing the connections between individuals’ mental wellbeing and the health of their communities, families, environments, and social structures.

Ticks and How to Love Them by Emma Alice Johnson
From identifying their markings to cool trivia (fossilized ticks have been found on dinosaur feathers in amber?!), Emma Alice Johnson shares her diverse array of tick-based knowledge, and busts some tick memes and myths along the way. Even if love is too tall an order, this zine will fill you in on useful tick facts, features, and types, which will help keep you stay safe and attuned to your surroundings.

To stay on top of the latest Microcosm news, including the zines digest delivered straight to your inbox, sign up for our newsletter! Also often includes cute pet pics and good (bad) puns.

How do I publish thematically? w/ Jelani Memory of A Kids Co | A People’s Guide to Publishing

Readers love knowing what to expect from a publisher. Having consistent theming in your titles can help with discovery, trust, and bringing readers back for more.

But how do you find your theme? And what happens if you want to diverge from your theme? Jelani Memory of A Kids Co is back on the pod this week to talk about it!

Prefer an audio experience? Listen to the episode on your favorite podcast app.
Get the People’s Guide to Publishing here, and the workbook here!
Want to stay up to date on new podcast episodes and happenings at Microcosm? Subscribe to our newsletter!